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Marketing Studies Level 3

£450.00

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PAYMENT PLANS ON SELECTED COURSES - NO INTEREST CHARGED

Description

Study options available

Home learning or study, distance learning, flexible study, supported study and professional workplace learning available. Study at home, at work or a mix of both, at a time and place that fits your personal needs.

Course description

This Marketing Studies Level 3 course will provide students with all the necessary learning knowledge and understanding needed to successfully support and / or develop an organisations marketing plan / strategy. Upon successful completion of this programme, students will be able to:

Conduct market research
Define customers wants, needs and desires
Carry out a SWOT analysis
Prepare a marketing plan
Describe a range of marketing methods
Evaluate the benefits of using different marketing media
Compose purposeful advertising
Copy and understand how to use press releases, promotions and public relations
Define the selling process and devise a telephone sales campaign

Typical units

Introduction - What is marketing?

Unit 1: Reviewing the current position

SWOT Analyses
PEST Analyses
Product life cycle

Unit 2: Planning for marketing

Market research:

your customers
your product
your competitors

Marketing objectives
Marketing strategy
Marketing mix:

The four P's

Marketing action plan

Unit 3: Implement the marketing strategy

The marketing communications mix
Personal selling
Sales promotion
Public relations (and publicity)
Direct marketing
Trade fairs and exhibitions
Advertising (above and below the line)
eMarketing (and Internet promotions)
Sponsorship
Merchandising (and point-of-sale)
Brands

Unit 4: Customer relations

Defining customer relations
Customer service
Why a good customer relationship is important
Introducing a customer services programme
Making continuous improvements to customer service

Previous knowledge

No prior learning knowledge or experience is essential to take this course.

Assessment

Completing a series of tutor marked assignments and or activities marked by your assigned tutor.

Support

You will receive the course manual, assignments, study guide or on-line password and access to learning resources depending on the type of course you start i.e paper based or on-line. Full tutor support by mail, email and on-line via our partner organisation depending on your chosen study route. Their student support team are also available for any other queries that you may have whilst completing your course. You can be assured that 12 months unlimited support will be available during your studies. There will be no need to struggle or feel isolated during your studies.

Start times

You have the freedom to start the course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration with full tutor support.

Awarding organisation

Full details ....

Investment

Investment figure shown above is fully inclusive of study material, support, awarding body registration costs where applicable. But excludes non on-line study material delivery outside of mainland England where applicable. VAT not applicable.

Stage payment terms available. No interest charged. Ask for details.

Email us for more information: support@durhamopenlearningcollege.co.uk or feel free to ring us on 0845 474 5005 for a no obligation advice and guidance session. We are here to help you choose the right course for you.